{"id":1141,"date":"2020-07-27T15:28:29","date_gmt":"2020-07-27T15:28:29","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=1141"},"modified":"2022-02-08T14:48:20","modified_gmt":"2022-02-08T14:48:20","slug":"airtime-api","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/airtime-api\/","title":{"rendered":"Mobile Airtime API: The Ultimate Guide to Building A Top-Up Service"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d2c9ee71740\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d2c9ee71740\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-api\/#What_is_a_mobile_airtime_API\" title=\"What is a mobile airtime API?\">What is a mobile airtime API?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-api\/#What_are_the_main_use_cases_of_an_airtime_API\" title=\"What are the main use cases of an airtime API?\">What are the main use cases of an airtime API?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-api\/#How_does_an_airtime_API_work\" title=\"How does an airtime API work?\">How does an airtime API work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-api\/#How_can_I_make_money_with_an_airtime_API\" title=\"How can I make money with an airtime API?\">How can I make money with an airtime API?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-api\/#What_do_businesses_that_use_airtime_APIs_say\" title=\"What do businesses that use airtime APIs say?\">What do businesses that use airtime APIs say?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-api\/#Final_thoughts\" title=\"Final thoughts\">Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">Sending airtime in bulk, across the world, and in different currencies used to be \u201cmission mostly impossible.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">But the mobile airtime API changed all of that.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today, advancements in software in the form of the application programming interface (API) have revolutionized how airtime top-ups, data bundles, and digital goods can be sent across the world.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mobile airtime APIs act as the glue between you and the world\u2019s mobile operator network.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The software is easy to install, and it provides developers, promoters, and other businesses an easy avenue to interconnect with the software systems that transmit top-ups to billions of mobile phones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In prepaid-dominated markets in the emerging market,<\/span><b> the mobile airtime API becomes a potent new tool for marketing campaigners<\/b><span style=\"font-weight: 400\"> that are searching for new ways to reach customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">All of a sudden, we have completely changed how businesses can interact with mobile phones in some of the most remote places on the planet.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">This power is democratizing and impacts us all.&nbsp;<\/span><\/p>\n<p><b>For developers, <\/b><span style=\"font-weight: 400\">the simplicity of a mobile airtime API provides easy to integrate top-up software for numerous platforms.&nbsp;<\/span><\/p>\n<p><b>For promoters and other businesses,<\/b><span style=\"font-weight: 400\"> the mobile airtime API is a gateway to mobile operators that was previously only accessible to the coding language-literate.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">(Indeed, today there are related airtime applications that can be used with little experience, including this GitHub app that will teach you how to send <\/span><\/i><a href=\"https:\/\/www.reloadly.com\/blog\/how-to-send-bulk-airtime\/\"><i><span style=\"font-weight: 400\">bulk airtime<\/span><\/i><\/a><i><span style=\"font-weight: 400\"> with zero developer knowledge.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Learning how to harness a mobile airtime API can have numerous benefits, including:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Disbursing bulk airtime across geographies and currencies<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reinforcing customer loyalty programs&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lowering the cost of acquisition for mobile game users<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Providing an effective tool for promotions, rewards and surveys&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">However, we have found that many resources on airtime APIs are overly complex &#8212; when you can even find a source that provides accurate and up-to-date information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is because most of the mobile airtime API industry does offer developer-friendly technology or support.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here, we\u2019ll provide you with the ultimate guide to understanding how to use a mobile airtime API to best serve your particular use case, no matter your level of understanding.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ll cover:&nbsp;<\/span><\/p>\n<ol>\n<li><a href=\"#What is a mobile airtime API?\">What is a mobile airtime API?<\/a><\/li>\n<li><a href=\"#What are the main use cases of an airtime API?\">What are the main use cases of a mobile airtime API?<\/a><\/li>\n<li><a href=\"#How does an airtime API work?\">How does a mobile airtime API work?<\/a><\/li>\n<li><a href=\"#How can I make money with an airtime API?\">How can I make money with a mobile airtime API?<\/a><\/li>\n<li><a href=\"#What do businesses that use airtime APIs say?\">What do businesses that use mobile airtime APIs say?<\/a><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_mobile_airtime_API\"><\/span><a name=\"What is an airtime API?\"><\/a>What is a mobile airtime API?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Let\u2019s first define airtime.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Airtime are minutes that can be used for overall charges by a mobile provider, including for SMS, internet and voice services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">A mobile airtime API is thus software that helps distribute airtime to mobile phones for these services.&nbsp;<\/span><\/p>\n<p><b>So, what makes a mobile airtime API special?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Thanks to API technology, you\u2019ll be able to communicate with \u201cmultiple software intermediaries\u201d &#8212; which is a way of saying multiple mobile operators.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The airtime API effectively aggregates all of these telecom systems into one platform, allowing you to disburse bulk airtime, data bundles and digital goods to over 600 mobile operators at the push of a button.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Airtime APIs should be easy to integrate to your own software. This allows you to connect the API &#8212; and its vast mobile operator network &#8212; to plug and play into your company\u2019s mobile app, website, and other platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Altogether, this gives the user the ability to send mobile top-ups to an astounding 4.5 billion phones.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_main_use_cases_of_an_airtime_API\"><\/span><a name=\"What are the main use cases of an airtime API?\"><\/a>What are the main use cases of an airtime API?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Using an airtime API is much more than just distributing bulk mobile top-ups.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today, airtime has been adapted to a range of business models &#8212; ranging from fintech applications to marketing incentives for surveys.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a few of the main use cases that Reloadly customers use for our mobile airtime API:&nbsp;<\/span><\/p>\n<ul>\n<li><b>Remittances: <span style=\"font-weight: 400\">One of the most popular use cases for a mobile airtime API is sending money internationally in the form of remittances. Airtime is increasingly used as money in prepaid-dominated regions such as Africa, South Asia and Latin America. Furthermore, senders are increasingly looking to have control over how their recipients are using the money they send home. This economic and social reality has inspired businesses to develop services around this particular user demand.&nbsp;<\/span><\/b><\/li>\n<li><b>Mobile rewards and incentives:<\/b><span style=\"font-weight: 400\"> The telecommunications sector is a large user of mobile rewards and incentives as a tactic to help reduce churn. It is thus no surprise that other businesses have caught on to the effectiveness of loyalty-building marketing strategies that involve airtime top-ups as incentives. This is especially visible in the mobile gaming industry, which increasingly uses top-up rewards as a <\/span><a href=\"https:\/\/www.reloadly.com\/blog\/mobile-game-retention\/\"><span style=\"font-weight: 400\">mobile game retention<\/span><\/a><span style=\"font-weight: 400\"> strategy.&nbsp;<\/span><\/li>\n<li><b>Mobile credit wallets: <span style=\"font-weight: 400\">Airtime being used as money? It\u2019s true. More and more promoters are witnessing a trend to use airtime as a storage of value, making the mobile airtime API more like a fintech than a mobile top-up platform. Where does this happen? <\/span><span style=\"font-weight: 400\">Prepaid mobile services still dominate the emerging world, which is home to economies that are prone to high currency volatility. This is especially true in Latin America and Africa, the latter of which has a prepaid-dominated mobile market, with 95% of mobile users on prepaid plans. The volatile nature of local currencies makes holding mobile credit more appealing.&nbsp;<\/span><\/b><\/li>\n<li style=\"font-weight: 400\"><b>Survey\/research compensation:<\/b><span style=\"font-weight: 400\"> NGOs and research institutions commonly use airtime as an incentive to have respondents answer surveys and studies. This can be a particularly powerful tool for those carrying out such investigations in the more remote regions of Africa, Latin America and South Asia, where prepaid mobile lines are the only real link to the outside world.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Cryptocurrency transactions: <\/b>Mobile a<span style=\"font-weight: 400\">irtime APIs like those provided by Reloadly support <\/span><a href=\"https:\/\/www.reloadly.com\/blog\/crypto-currency-airtime-usecase\/\"><span style=\"font-weight: 400\">cryptocurrency<\/span><\/a><span style=\"font-weight: 400\"> by allowing crypto providers the means to accept mobile recharge worldwide payments using a range of cryptocurrency coins. This method mitigates the drawbacks of using crypto because it\u2019s a highly liquid way of using cryptocurrency. On top of which, you earn more profits with your crypto when buying airtime in bulk with the discounts\/commissions provided by Reloadly ranging anywhere from 6% to 15% profits. Mobile airtime APIs can also support cryptocurrency by allowing providers to purchase bulk airtime with crypto. This allows you to then process incoming transactions for top-ups.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_does_an_airtime_API_work\"><\/span><a name=\"How does an airtime API work?\"><\/a>How does an airtime API work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now it\u2019s time for some technical info.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the case of Reloadly, our mobile airtime API uses a JSON data format.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">They are also HTTP-based RESTful APIs that use OAuth 2.0 protocol for authorization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">By using our mobile airtime API, you\u2019ll be able to conduct top-up (airtime) transactions, retrieve account data, view international top-up rates, see your history of transactions and much more, all in one dashboard.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you create a developer account, Reloadly will generate a set of OAuth client ID and secret credentials for your app for both sandbox and live environments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In exchange for these credentials, the Reloadly authorization server will issue access tokens &#8212; called bearer tokens &#8212; that you use for authorization when you make REST API requests.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">A bearer token then enables you to complete actions on behalf of, and with the approval of the resource owner.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To learn more about how to set up an airtime API, please see the rest of our <\/span><a href=\"https:\/\/developers.reloadly.com\/#authentication_auth_anc\"><span style=\"font-weight: 400\">authentication documentation<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_make_money_with_an_airtime_API\"><\/span><a name=\"How can I make money with an airtime API?\"><\/a>How can I make money with an airtime API?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Want to turn mobile top-ups into a side business?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">By creating a network of resellers, you can use an airtime API to sell mobile top-ups &#8212; collecting the difference as profit in the meantime.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The global mobile operator network that is aggregated into a mobile airtime API allows companies like Reloadly to offer discounted rates compared to mobile top-up retailers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">This business can be exciting and profitable, especially in the emerging markets of Africa, Latin America and South Asia.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">What\u2019s more, an airtime API makes it easy to organize the multitude of payments associated with such a business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, the Reloadly airtime API provides a dashboard that makes automated calculations for profits. Our dashboard then displays an easy way to retrieve commissions for all operators.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Check out our <\/span><a href=\"https:\/\/www.reloadly.com\/pricing\"><span style=\"font-weight: 400\">pricing<\/span><\/a><span style=\"font-weight: 400\"> to review the rates and discounts available by our airtime API.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_businesses_that_use_airtime_APIs_say\"><\/span><a name=\"What do businesses that use airtime APIs say?\"><\/a>What do businesses that use airtime APIs say?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A mobile airtime API is not right for every business, but for those that have discovered ways to adopt the use of this software, it can bring extraordinary benefits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, mobile airtime APIs &#8212; as all things tech &#8212; have been continuously updated, year after year.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">We have found that the businesses that use Reloadly\u2019s airtime API are particularly looking for not just new technology, but also new business models.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, Julaya is a mobile payment app that is based in the Ivory Coast.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In search of a better mobile top-up API provider, Julaya found that Reloadly did not have any restrictions or pre-requisites to register for an account. In Africa, where they were used to lengthy or complicated contractual terms, this was a deal-breaker.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cHaving integrated local and international solutions for airtime top-ups, I can say that Reloadly has the fastest and easiest onboarding process,\u201d said Mathias Leopoldie, CEO of Julaya.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cTheir API is really well documented and works seamlessly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bonus: customer service is really reactive so you won\u2019t get stalled.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In industries like cryptocurrency, the use of more nimble airtime APIs is also being welcomed.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe Reloadly top-up API service is like the missing gem our developers always wanted &#8212; a universal resource to connect with mobile operators worldwide, free of contracts, always on, pay as you go,\u201d says Elvis Morales, Founder and CEO of CryptoRecarga.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cTheir fast support response and well-documented API has enabled us to develop the core functionality of CryptoRecarga.\u201d&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><span style=\"font-weight: 400\">Final thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Looking to learn more about how mobile airtime APIs can help your business? <\/span><a href=\"mailto:hello@reloadly.com\"><span style=\"font-weight: 400\">Contact<\/span><\/a><span style=\"font-weight: 400\"> the Reloadly team and we\u2019ll get you linked up with the world\u2019s mobile operator network in no time.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile airtime API has become a potent new tool for innovating a variety of new services, from marketing incentives to remittances<\/p>\n","protected":false},"author":13,"featured_media":1252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210],"tags":[145,200,199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Airtime API: The Ultimate Guide to Building A Top-Up Service | Reloadly<\/title>\n<meta name=\"description\" content=\"The Ultimate Guide to Mobile Airtime APIs. Everything you need to know to start profiting and building a business using top-up technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reloadly.com\/blog\/airtime-api\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Airtime API: The Ultimate Guide to Building A Top-Up Service | Reloadly\" \/>\n<meta property=\"og:description\" content=\"The Ultimate Guide to Mobile Airtime APIs. 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