{"id":1450,"date":"2020-12-02T13:06:36","date_gmt":"2020-12-02T13:06:36","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=1450"},"modified":"2021-10-05T11:03:04","modified_gmt":"2021-10-05T11:03:04","slug":"ngo-data-collection-upinion","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/ngo-data-collection-upinion\/","title":{"rendered":"How This Social Enterprise Overnighted Thousands of Top-Ups to 238 People"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d2a8562dba9\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d2a8562dba9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/ngo-data-collection-upinion\/#Instant_mobile_top-ups_to_reward_real-time_conversations\" title=\"Instant mobile top-ups to reward real-time conversations\">Instant mobile top-ups to reward real-time conversations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/ngo-data-collection-upinion\/#The_future_of_mobile_top-ups_in_NGO_data_collection\" title=\"The future of mobile top-ups in NGO data collection\">The future of mobile top-ups in NGO data collection<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">To collect data in challenging localities, NGOs and social enterprises need to gain the trust of individual members of their communities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To succeed in this task, researchers and consultants need to efficiently reimburse the individual&#8217;s time and efforts in sharing his\/her insights.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pinarokur\/\"><span style=\"font-weight: 400;\">Pinar Okur-Kuipers<\/span><\/a><span style=\"font-weight: 400;\">, Senior Humanitarian Development Advisor at <\/span><a href=\"https:\/\/upinion.com\/\"><span style=\"font-weight: 400;\">Upinion<\/span><\/a><span style=\"font-weight: 400;\">, a social enterprise that developed a successful approach and online 2-way communication platform to engage with communities, knew this well when she set about the firm\u2019s next project in Turkey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a token of appreciation, Syrian communities in Turkey who shared their insights about their migration journey were reimbursed with <\/span><b>top-up credits for their mobile phones.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Still, reaching these communities even with mobile top-ups presented some common hiccups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Upinion team quickly discovered that mobile airtime and data top-up technology can be:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cVery complicated\u201d to integrate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hard to troubleshoot due to poor customer service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slow when it came to sending bulk airtime transfers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pinar wasn\u2019t alone. Large-scale humanitarian programs operated by <\/span><b>NGOs like UNICEF and Premis<\/b><span style=\"font-weight: 400;\"> have long utilized mobile airtime and data top-ups as rewards to compensate participants in crowd-sourced data collection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, <\/span><b>mobile technology infrastructure has not kept apace<\/b><span style=\"font-weight: 400;\"> of the global revolution in communications that social media has ushered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upinion needed a mobile top-up solution to solve these challenges and enable the company to distribute mobile rewards with the same speed that they are able to collect data from people in hard-to-reach places.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when Upinion discovered that Reloadly\u2019s mobile and data top-up API could tick off the boxes her company needed in order to deliver for her NGO customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending mobile top-ups to hundreds of families in crisis zones within 24 hours was now within grasp.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instant_mobile_top-ups_to_reward_real-time_conversations\"><\/span><span style=\"font-weight: 400;\">Instant mobile top-ups to reward real-time conversations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1451 \" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2020\/12\/Pinar-Okur-300x300.jpeg\" alt=\"pinar okur upinion ngo data collection\" width=\"254\" height=\"254\" srcset=\"https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2020\/12\/Pinar-Okur-300x300.jpeg 300w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2020\/12\/Pinar-Okur-1024x1024.jpeg 1024w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2020\/12\/Pinar-Okur-150x150.jpeg 150w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2020\/12\/Pinar-Okur-768x768.jpeg 768w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2020\/12\/Pinar-Okur.jpeg 1181w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/>Pinar\u2019s previous experiences with mobile top-up technology are symptomatic of the main challenges that NGOs currently face when interacting with the telco industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe used airtime top-ups for a project in South Africa, but it was always very complicated and quite a hassle,\u201d Pinar remembers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWith Reloadly, airtime top-ups became a solution that can fit for most of our purposes and <\/span><b>save us a lot of time by automating the process<\/b><span style=\"font-weight: 400;\">,\u201d she says.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to automate <\/span><a href=\"https:\/\/www.reloadly.com\/blog\/how-to-send-bulk-airtime\/\"><span style=\"font-weight: 400;\">bulk airtime<\/span><\/a><span style=\"font-weight: 400;\"> transactions to hundreds of people within minutes was crucial for one of Upinion\u2019s main business propositions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Upinion team of researchers and consultancy specialists prides itself on its ability to have <\/span><b>\u201ccontinuous real-time conversations\u201d<\/b><span style=\"font-weight: 400;\"> with people living in remote crisis areas. Pinar needed a mobile technology solution that could match the speed of her specialists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upinion\u2019s latest NGO data collection effort in Turkey presented an opportunity to finally overcome this technical and operational hurdle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor our project in Turkey, Upinion engaged with Syrian refugees in conversations about child labor,\u201d says Pinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This research focused on discovering whether or not the children of Syrian refugee families in Turkey were working and what NGOs could do to prevent them from having to send their children out of the home and school to contribute to household income.<\/span><\/p>\n<p><b>Mobile and airtime top-ups became an effective reward option for this study.<\/b><span style=\"font-weight: 400;\"> \u201cOur conversations happen on a daily basis and are real-time, so being able to also provide them with the credits so quickly fits our mission to keep the engagement going,\u201d says Pinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs a token of appreciation for their time, Upinion rewarded 238 families with credit for their phones on the same day.<\/span><b> Reloadly helped us reach hundreds of families within an instant<\/b><span style=\"font-weight: 400;\"> and determine what kind of credit needed to be used, which required assistance in understanding the different mobile operators,\u201d she explained.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this campaign would not have been executed so quickly if Upinion didn\u2019t get the technical support they needed to correctly operate the mobile and airtime top-up platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why Reloadly makes it a priority to answer technical support calls within hours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhile Reloadly&#8217;s user portal and API are pretty straightforward to understand and configure, I had an issue regarding the loading up of my wallet,\u201d says Upinion Founder Gerben Kuipers.\u00a0<\/span><\/p>\n<p><b>\u201cReloadly customer care cleared that block really fast <\/b><span style=\"font-weight: 400;\">so that I could integrate and send \u20ac1,200 of transactions to 238 families in just one day,\u201d said Gerben.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_mobile_top-ups_in_NGO_data_collection\"><\/span><span style=\"font-weight: 400;\">The future of mobile top-ups in NGO data collection<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Companies that conduct NGO data collection are always looking for seamless channels to build trust and reward research participants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This fact will be a constant going forward, Pinar says, as Upinion looks to ensure smoother, faster, and more inclusive research projects going forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, Pinar doesn\u2019t see mobile top-up rewards in a silo, but rather as a powerful tool to complement a system of rewards that Upinion already provides. This system is part of work that has helped the NGO data collection company win The Hague Innovators Challenge 2020 award for their service\u2019s scale-up pricing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAt Upinion, we always aim to give something back to our communities, whether this is in the form of referral information, updates about the projects that they have provided their input about, and\/or in the form of credits as reimbursement for their time,\u201d says Pinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going into 2021, Pinar says that there will be plenty of opportunities to leverage Reloadly\u2019s instant top-up technology to better serve hard-to-reach places like never before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are posing this possibility in every project that we are going to run in the future in the Middle East and in Africa, as the Reloadly platform really eases the process of reimbursement in the form of phone credit. As elsewhere, this will be in addition to the information that we are already providing to them,\u201d says Pinar.\u00a0<\/span><\/p>\n<p><b>\u201cI think our projects in Africa will become even more central,\u201d <\/b><span style=\"font-weight: 400;\">Pinar predicts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMobile credits are used for other payments and we see more willingness to use these credits to reward people. It&#8217;s a very accepted way of rewarding research participants.\u201d <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social research startup Upinion uses airtime top ups to to quickly reward people in hard-to-reach places. <\/p>\n","protected":false},"author":13,"featured_media":1452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,168],"tags":[162,233,234],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How This Social Enterprise Overnighted Thousands of Top-Ups<\/title>\n<meta name=\"description\" content=\"NGO data collection firms have difficulties quickly sending mobile top-up rewards to people in crisis zones. 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