{"id":1747,"date":"2021-08-30T09:40:49","date_gmt":"2021-08-30T09:40:49","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=1747"},"modified":"2021-10-05T10:35:23","modified_gmt":"2021-10-05T10:35:23","slug":"airtime-widget-white-label","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/airtime-widget-white-label\/","title":{"rendered":"Democratizing mobile services with a white label airtime widget"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69ed2bfed8939\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69ed2bfed8939\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-widget-white-label\/#If_you_can_sell_airtime_you_can_cross-sell_anything\" title=\"\u201cIf you can sell airtime, you can cross-sell anything\u201d\">\u201cIf you can sell airtime, you can cross-sell anything\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/airtime-widget-white-label\/#Dominating_emerging_markets\" title=\"Dominating emerging markets\">Dominating emerging markets<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n\n\n<p>Airtime widgets have made traditionally developer-only mobile top-up services accessible to a wider variety of businesses.&nbsp;<\/p>\n\n\n\n<p>The humble, easy-to-install widget now offers the ultimate dropping of barriers to enter the airtime and data top-up industry, even for new website owners without a developer team.&nbsp;<\/p>\n\n\n\n<p>In other words,<strong> the airtime widget is a tool that helps further democratize airtime for all businesses,<\/strong> no matter their industry or level of in-house development skills.&nbsp;<\/p>\n\n\n\n<p>This is done by enabling airtime services with:&nbsp;<\/p>\n\n\n\n<ul><li>No code or software development required<\/li><li>Easy install white label solutions&nbsp;<\/li><li>Access to over 700 telcos and over 140 countries, all through just one endpoint<\/li><li>Quick integration to apps and online platforms within a few hours<\/li><li>Easy compatibility with WordPress and other CMS platforms&nbsp;<\/li><\/ul>\n\n\n\n<p>Earlier this year, these above benefits of using an airtime widget synced up well with the needs of WebPresent, a reseller hosting company based in Quebec, Canada.&nbsp;<\/p>\n\n\n\n<p>General Manager of WebPresent G\u00e9rard Sa\u00efzonou recently rebuilt the website of a web hosting customer, <a href=\"https:\/\/lubumbashimobile.com\/\">Lubumbashi Mobile<\/a>, which now features the Reloadly airtime widget service.&nbsp;<\/p>\n\n\n\n<p>The choice to go with the Reloadly widget was simple for G\u00e9rard. <strong>\u201cMost recharge companies do not have a white label solution <\/strong>easy to set up for web resellers like Reloadly,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>Mobile airtime solutions had become a mainstay of WebPresent for the past five years, and Reloadly\u2019s airtime widget was helping to deliver them to the next stage of the journey.&nbsp;<\/p>\n\n\n\n<p><em>[Looking to quickly install an white label airtime service? The Reloadly <\/em><a href=\"https:\/\/wordpress.org\/plugins\/reloadly-topup-widget\/#description\"><em>Airtime Widget<\/em><\/a><em> and related <\/em><a href=\"https:\/\/www.reloadly.com\/blog\/mobile-airtime-wordpress-widget-plugin\/\"><em>WordPress plugin<\/em><\/a><em> require no contract to install and allow instant access to a large global network of telcos. <\/em><a href=\"https:\/\/www.reloadly.com\/contact-us\"><em>Contact our support team<\/em><\/a><em> to ask any and all burning questions.]<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If_you_can_sell_airtime_you_can_cross-sell_anything\"><\/span>\u201cIf you can sell airtime, you can cross-sell anything\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2016, G\u00e9rard realized that demand for physical prepaid cards was slowing down in their target market of Sub-Saharan Africa. The trend, instead, was turning toward digital mobile airtime services.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cRetailers were asking for more digital mobile solutions instead of paper solutions,\u201d<\/strong> he recalls. So the WebPresent team had to react &#8212; and quickly.&nbsp;<\/p>\n\n\n\n<p>WebPresent began integrating airtime top-up APIs to create mobile airtime solutions for resellers, and the market quickly responded back positively. Today, the company now uses the Reloadly API to address their pure reseller audience.&nbsp;<\/p>\n\n\n\n<p>\u201cIf you need to touch a broad population in Africa, no matter what other product you&#8217;re selling, you have to go with airtime,\u201d says G\u00e9rard.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cAirtime is the fastest and in demand product for Africa; more than 90% of mobile subscribers are on prepaid telecom plans. If you sell airtime, you can cross-sell anything else.\u201d&nbsp;<\/strong><\/p>\n\n\n\n<p>Next, G\u00e9rard had to think about how to further democratize access to mobile airtime solutions for his growing network of airtime business clients.&nbsp;<\/p>\n\n\n\n<p><strong>This is where the airtime widget came into play.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u201cThe Reloadly Airtime widget is a solution we use for our web hosting customers, whose main products are not airtime,\u201d says G\u00e9rard. \u201cMeanwhile, the Reloadly API solution will be for pure resellers.\u201d<\/p>\n\n\n\n<p>Now the airtime widget sits on the site of <a href=\"https:\/\/lubumbashimobile.com\/\">Lubumbashi Mobile<\/a> and can be easily activated by a customer with the click of a button.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/y7yyLR4nmOcDz-iCSYMkombZ2dkqEhYWtEPJL5pBWzeYGn_RHedcfCpZEOKxaPr7eT2Pf7VUJRaeBk56HrcJx5sxkWj0WUjO3nmHgU6VFBJ_rXjfjypyMlpB3dq2gp_4WOenkND6=s0\" alt=\"airtime widget reloadly\"\/><\/figure>\n\n\n\n<p>Because the airtime widget is a white label solution, <strong>Lubumbashi Mobile was able to choose the color scheme for the widget as well as the location of the pop up.&nbsp;<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Q4DRZAKKJW-94YPBqxuBqW3kZdWYjucTqnhmYQLZIcIzG8JG3PlfRPgTLdbCPaKPpxd_PJ94YqRhUFmLUragg2SNZX3odfA6nebVlPRClVB3LAsCZ3zqBOgu42i9KblUw5RATo5V=s0\" alt=\"airtime widget reloadly\"\/><\/figure>\n\n\n\n<p>The ease of setup and customizability was key for this client, as well as WebPresent.&nbsp;<\/p>\n\n\n\n<p>\u201cThe widget is very easy to install for our customers,\u201d says G\u00e9rard, adding that the widget has also introduced a wider telco network in the process.&nbsp;<\/p>\n\n\n\n<p>\u201cSome of our customers used to use a mobile app that did not have a broad range of choice for specific destinations,\u201d says G\u00e9rard. \u201cWith Reloadly, they now have more choice than their previous company.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dominating_emerging_markets\"><\/span>Dominating emerging markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile airtime services are so incredibly powerful because of the huge demand for prepaid services across the emerging markets of Africa, Latin America and Asia.&nbsp;<\/p>\n\n\n\n<p>For example, in parts of <a href=\"https:\/\/www.statista.com\/statistics\/218145\/prepaid-and-postpaid-mobile-subscribers-in-latin-america-by-country\/\">Latin America<\/a>, the mobile market is just as largely dependent on prepaid as Africa, with Nicaragua having the highest percentage of prepaid mobile subscribers at 94%, and Chile the lowest rate at 57%.<\/p>\n\n\n\n<p>In India and Southeast Asia prepaid mobile markets also. Indeed, <a href=\"https:\/\/www.quora.com\/What-is-the-percentage-of-prepaid-users-in-India-as-of-2015\">India<\/a>, the world\u2019s second-most populous nation, has a telecom market compared with the African continent \u2014 95% of Indian mobile users are on prepaid plans.&nbsp;<\/p>\n\n\n\n<p>Going forward, this is where the WebPresent team is planning to dominate.&nbsp;<\/p>\n\n\n\n<p>\u201cWe aim to be one of the driving forces in the retail market and not only in Africa, but also in South America and Asia,\u201d says G\u00e9rard.&nbsp;<\/p>\n\n\n\n<p>Installing the Reloadly Airtime Widget is an easy way to aggressively enter all of these markets, as G\u00e9rard and his clients have shown.&nbsp;<\/p>\n\n\n\n<p>Furthermore, with a no-contract Reloadly account, you\u2019ll be able to further your income-earning possibilities with special discounts that certain mobile operators provide to users of our network.&nbsp;<\/p>\n\n\n\n<p>Reloadly\u2019s API and widget easily integrate into popular payment platforms such as Stripe or PayPal, and more payment solutions are on the way.&nbsp;<\/p>\n\n\n\n<p>Thinking of integrating a mobile airtime widget into your online platform? Drop <a href=\"https:\/\/www.reloadly.com\/contact-us\">our support team<\/a> a message.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With no code or development required, an airtime widget can get top-ups going quick and easy. <\/p>\n","protected":false},"author":13,"featured_media":1748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[243,279],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Democratizing mobile services with a white label airtime widget<\/title>\n<meta name=\"description\" content=\"Quebec\u2019s WebPresent used an airtime widget to create white label solutions for web hosting reseller clients in Africa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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