{"id":1986,"date":"2021-11-19T14:38:48","date_gmt":"2021-11-19T14:38:48","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=1986"},"modified":"2021-11-19T14:45:33","modified_gmt":"2021-11-19T14:45:33","slug":"gift-cards-black-friday","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/gift-cards-black-friday\/","title":{"rendered":"5 Reasons To Offer Gift Cards For Black Friday and Cyber Monday"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d2ccc099c10\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d2ccc099c10\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-cards-black-friday\/#Why_Gift_Cards_See_Strong_Performance_During_Black_Friday_and_Cyber_Monday\" title=\"Why Gift Cards See Strong Performance During Black Friday and Cyber Monday?\">Why Gift Cards See Strong Performance During Black Friday and Cyber Monday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-cards-black-friday\/#5_Reasons_To_Offer_Gift_Cards_For_Black_Friday_and_Cyber_Monday\" title=\"5 Reasons To Offer Gift Cards For Black Friday and Cyber Monday\">5 Reasons To Offer Gift Cards For Black Friday and Cyber Monday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-cards-black-friday\/#In_conclusion\" title=\"In conclusion\">In conclusion<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-cards-black-friday\/#GET_THE_BEST_BLACK_FRIDAY_DEALS_BY_INTEGRATING_WITH_RELOADLY_GIFT_CARDS_API\" title=\"GET THE BEST BLACK FRIDAY DEALS BY INTEGRATING WITH RELOADLY GIFT CARDS API!\">GET THE BEST BLACK FRIDAY DEALS BY INTEGRATING WITH RELOADLY GIFT CARDS API!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Black Friday is not just one day or weekend. It\u2019s a week, a month, a season\u2026 For brands, Black Friday and Cyber Monday should be the most important days in the weeks leading up to Christmas. This period presents an incomparable opportunity to maximize revenue and results. While deep discounts can be attractive, <strong>you may want to consider including gift cards on Black Friday as an incentive strategy<\/strong>.<\/p>\n\n\n\n<p>There are many tips and strategies you can start implementing today in order to maximize your company\u2019s performance and revenue. This year is the one to <strong>make a difference and use digital gift cards as a marketing tool during Black Friday and Cyber Monday campaigns<\/strong>. There are multiple ways for a brand to deploy different types of marketing programs with gift cards, and they could be the key factor to attracting more customers.<\/p>\n\n\n\n<p>Get ready for the big event with the best gift card<strong> <a href=\"https:\/\/www.reloadly.com\/blog\/gift-card-marketing-strategies\/\">marketing strategies<\/a><\/strong>. Learn the reasons to start implementing them for Black Friday.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"333\" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2021\/11\/gift-cards-black-friday.png\" alt=\"\" class=\"wp-image-1988\" srcset=\"https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2021\/11\/gift-cards-black-friday.png 640w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2021\/11\/gift-cards-black-friday-300x156.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Gift_Cards_See_Strong_Performance_During_Black_Friday_and_Cyber_Monday\"><\/span>Why Gift Cards See Strong Performance During Black Friday and Cyber Monday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some of your customers will take advantage of the Black Week and will<strong> make most of the purchases for their Christmas presents<\/strong> to their loved ones. But the truth is that it is getting harder to find the perfect gift with a good bargain.<\/p>\n\n\n\n<p>Here\u2019s when digital gift cards come into play: they are able to appeal to many consumers and fit with their preferences. In this way,<strong> the receivers of the gift cards can freely choose what they will like the most<\/strong>, instead of receiving the wrong gift.&nbsp;<\/p>\n\n\n\n<p>Gift card market statistics have pointed to 2021 as a year of strong industry growth, especially during the third and fourth quarters. The projections are clear: this positive trend will continue, with an annual growth rate of 8.8%.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.researchandmarkets.com\/reports\/4751514\/united-states-gift-card-and-incentive-card-market\">Research and Market<\/a> report, The US market is projected to reach $170.78 billion by the end of 2021. By the year 2025, the gift card industry is expected to reach<\/p>\n\n\n\n<p>$238.97 billion, making the US industry the biggest in the world, with a share exceeding 50%.<\/p>\n\n\n\n<p>Recent studies showed that the U.S. gift and incentive cards market is projected to Cross <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/06\/08\/2044743\/0\/en\/U-S-Gift-and-Incentive-Cards-Market-to-Cross-221-Billion-by-2024-Despite-COVID-19-Related-Challenges.html\">$221 billion by 2024<\/a>, despite COVID-19 challenges. 2021 is the year which digital gift cards have reached the peak of their popularity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Reasons_To_Offer_Gift_Cards_For_Black_Friday_and_Cyber_Monday\"><\/span>5 Reasons To Offer Gift Cards For Black Friday and Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The trend of giving digital gift cards for different occasions is on the rise. <strong>By offering gift card deals, your company will double their chances to drive more clients to your business<\/strong> and increase their spending.<\/p>\n\n\n\n<p>Here are the 5 reasons that shows that digital gift cards can be ideal your Black Friday and Cyber Monday strategies:&nbsp;<\/p>\n\n\n\n<p><strong>1. Getting back in touch with customers. <\/strong>Offer an attractive gift card reward to your inactive customers to win them back on Black Friday and Cyber Monday.<\/p>\n\n\n\n<p><strong>2. Offering digital gift cards will reduce the percentage of returned purchases.<\/strong> By having a gift card instead of a physical gift on Black Friday, the receivers will avoid the frustration of having to return unwanted presents they\u2019ve received.&nbsp;<\/p>\n\n\n\n<p><strong>3. Increased smartphone use. <\/strong>The rising use of smartphones has made digital gift cards extremely popular and easy to send via mobile. Black Friday is the perfect opportunity to allow your customers to buy and send digital gift cards via their mobile devices.<\/p>\n\n\n\n<p><strong>4. Your customers will feel motivated to purchase. <\/strong>By cross-selling your products, your customers will receive a gift card as a reward when they spend over a certain amount in your business. The \u201cBuy this and receive a gift card for free\u201d is a very popular trend that will increase your sales.<\/p>\n\n\n\n<p><strong>5. The gift cards can be the promotion themselves. <\/strong>If this Black Week you really want to innovate and make a difference, offering a digital gift card as a promotion rather than the traditional discount will be a great strategy to stand out from your competitors and be remembered by your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Want to reach those digital-savvy customers? Start diversifying your gifting options, go beyond traditional discounts and start implementing an effective digital gift card strategy.<\/p>\n\n\n\n<p>Relaodly\u2019s gift card API makes it possible, allowing you to:&nbsp;<\/p>\n\n\n\n<ul><li>Integrate the API on your website or app quickly and easily.<\/li><li>Send gift cards to multiple people (bulk) worldwide within five seconds.<\/li><li>Access an ever-growing catalog of retailers including popular brands, such as Amazon, Apple, Nintendo, Roblox, and more.<\/li><li>Set precise values of gift cards via a dashboard with over 100 currencies<\/li><li>Manage, analyze and improve your gift card distribution with analytical real-time reporting&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GET_THE_BEST_BLACK_FRIDAY_DEALS_BY_INTEGRATING_WITH_RELOADLY_GIFT_CARDS_API\"><\/span><a href=\"https:\/\/www.reloadly.com\/registration\">GET THE BEST BLACK FRIDAY DEALS BY INTEGRATING WITH RELOADLY GIFT CARDS API!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for an innovative strategy to make your customers remember you this Black Friday? Step into the top 5 reasons you should offer them digital gift cards. <\/p>\n","protected":false},"author":19,"featured_media":1987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[315],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gift Cards Black Friday &amp; Cyber Monday | Reloadly<\/title>\n<meta name=\"description\" content=\"Figuring out if you should offer gift cards this Black Friday? 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