{"id":2880,"date":"2022-07-28T11:56:01","date_gmt":"2022-07-28T11:56:01","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=2880"},"modified":"2023-03-21T16:07:01","modified_gmt":"2023-03-21T16:07:01","slug":"survey-incentive","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/","title":{"rendered":"5 Survey Incentive Ideas to Boost Response Rates"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e8fc9d76ef8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e8fc9d76ef8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#What_is_a_survey_incentive\" title=\"What is a survey incentive?\">What is a survey incentive?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#Do_survey_incentives_increase_response_rates\" title=\"Do survey incentives increase response rates?\">Do survey incentives increase response rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#5_Ideas_of_Survey_Incentives_to_Boost_Response_Rates\" title=\"5 Ideas of Survey Incentives to Boost Response Rates\">5 Ideas of Survey Incentives to Boost Response Rates<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#1_Monetary_rewards\" title=\"1. Monetary rewards\">1. Monetary rewards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#2_Airtime_Top-ups\" title=\"2. Airtime Top-ups\">2. Airtime Top-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#3_Giveaways\" title=\"3. Giveaways\">3. Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#4_Data_Bundles_Packages\" title=\"4. Data Bundles Packages\">4. Data Bundles Packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#5_Digital_Gift_Cards\" title=\"5. Digital Gift Cards\">5. Digital Gift Cards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#Using_Reloadly_APIs_to_Incentivize_Survey_Respondents\" title=\"Using Reloadly APIs to Incentivize Survey Respondents\">Using Reloadly APIs to Incentivize Survey Respondents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.reloadly.com\/blog\/survey-incentive\/#LETS_UNLEASH_THE_POWER_OF_SURVEY_INCENTIVES\" title=\"LET\u2019S UNLEASH THE POWER OF SURVEY INCENTIVES\">LET\u2019S UNLEASH THE POWER OF SURVEY INCENTIVES<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Offering an incentive is a way of showing your survey participants that you value their opinion and time.&nbsp;<\/p>\n\n\n\n<p>These promotional goods motivate respondents to give honest feedback to a company. <strong>Survey incentives significantly increase response rates<\/strong>.&nbsp;<\/p>\n\n\n\n<p>When you value your audience\u2019s opinion, it also makes sense to value the incentives you give to them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_survey_incentive\"><\/span><strong>What is a survey incentive?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of the people who are responding to surveys want to be helpful, are interested in the topic, or want to give their opinion about something to be heard. These people also want to receive an incentive for their responses.<\/p>\n\n\n\n<p>A <strong>survey incentive is<\/strong> a type of reward provided by a company (it can be a research company or not) for the completion of a survey.&nbsp;<\/p>\n\n\n\n<p>In exchange for finishing the survey, respondents are incentivized with a prize. This can be a monetary or a non-monetary reward.<\/p>\n\n\n\n<p>In essence, implementing survey incentives in different forms is a great way to either increase response rates or thank respondents for their opinion.<\/p>\n\n\n\n<p>To help you know everything about survey incentives, we\u2019ll guide you through some survey incentive ideas you can implement today to succeed in your research and build a strong relationship with your respondents.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_survey_incentives_increase_response_rates\"><\/span><strong>Do survey incentives increase response rates?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Survey incentives, either prepaid, monetary, or promised incentives, have been utilized as effective methods to boost response rates. According to a <a href=\"https:\/\/bmcmedresmethodol.biomedcentral.com\/articles\/10.1186\/s12874-017-0353-1#:~:text=Monetary%20incentives%2C%20either%20prepaid%20or,partially%20completed%20questionnaire%20%5B6%5D\">BMC Medical Research Methodology <\/a>report, using a monetary incentive in mailed questionnaires doubled the odds of returning a completed or partially completed questionnaire.<\/p>\n\n\n\n<p>Undoubtedly, offering incentives increase the likelihood of responding to surveys. The BMC study also proves that the<strong> responses increased by 50% thanks to providing incentives<\/strong>, and no reminders were needed to answer the survey.<\/p>\n\n\n\n<p>This effect suggests that providing incentives and rewards could be an effective refusal conversion strategy to increase response rates, especially when the data collection period is finishing.<\/p>\n\n\n\n<p>Online survey incentives can benefit any business in different ways. Here are some examples:<\/p>\n\n\n\n<ul><li><strong>Increase Response Rates<\/strong>. This is definitely the greatest benefit of including incentives in your surveys or research. When you properly thank your respondents with a reward, they will be more likely to finish the survey.<\/li><\/ul>\n\n\n\n<ul><li><strong>Target Hard-to-Reach Areas<\/strong>. Some regions, countries, or even niche audiences are especially hard to target, which makes it very difficult for them to respond to a survey. Incentives can help to capture the attention and encourage the participation of these hard-to-reach targets.<\/li><\/ul>\n\n\n\n<ul><li><strong>Build Brand Recognition and Awareness<\/strong>. Recent <a href=\"https:\/\/emi-rs.com\/2021\/07\/06\/incentive-types-and-how-they-can-impact-brand-awareness-and-ratings\/\">researches<\/a> suggest that the type of incentive for a survey is directly related to the respondent&#8217;s awareness of a brand. If you give something for free in exchange for an answered survey, respondents will take your brand into consideration, come back to you and participate in future research.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ideas_of_Survey_Incentives_to_Boost_Response_Rates\"><\/span><strong>5 Ideas of Survey Incentives to Boost Response Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Monetary_rewards\"><\/span><strong>1. Monetary rewards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Monetary rewards as survey incentives are within the reach of any kind of business. It is not necessary to spend a ton of money to reward your respondents with this type of incentive.&nbsp;<\/p>\n\n\n\n<p>When it comes to boosting response rates, previous research has shown that cash is one of the best incentives.&nbsp;<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1089193\/\">Health Services Research<\/a> found out that although offering $5 as an incentive resulted in a higher response rate than offering $2, the $2 results were actually quite close to the $5 ones \u2013 but you\u2019re spending less than half the same amount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Airtime_Top-ups\"><\/span>2. Airtime Top-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Market research companies know just how hard it can be to incentivize respondents to answer surveys.<\/p>\n\n\n\n<p>Now, imagine trying to collect that data from people in remote areas. Then add the fact that many of this target market won\u2019t have any internet access.&nbsp;<\/p>\n\n\n\n<p>By providing mobile airtime rewards as an incentive, you will be encouraging people to answer paid surveys \u2014 even if they don\u2019t have access to the internet.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Giveaways\"><\/span><strong>3. Giveaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A giveaway or a sweepstake is a highly effective way to incentivize survey responses, especially when the prize at the end is impressive enough, like a trip or a brand-new laptop.<\/p>\n\n\n\n<p>It is important to have in mind that the value of the prize should match the value this survey will give to the business. It does not make sense to put a lot of resources into a survey that is not really significant.<\/p>\n\n\n\n<p>By choosing this method, every respondent taking part in the survey should have an equal chance of winning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Data_Bundles_Packages\"><\/span><strong>4. Data Bundles Packages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today, a good internet connection is more important than ever. Offering data bundles packages as incentives will ensure your survey participants will respond to your online research.&nbsp;<\/p>\n\n\n\n<p>Additionally, this is an incentive strategy that will attract potential participants in emerging regions where prepaid plans dominate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Digital_Gift_Cards\"><\/span><strong>5. Digital Gift Cards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Incentivizing the survey respondents with digital gift cards will help you to reach your target market by offering them the gift cards that match the most with their tastes.&nbsp;<\/p>\n\n\n\n<p>Digital gift cards are extremely easy to send and redeem, and if you offer vouchers from popular retailers such as Amazon, Apple, Starbucks, or Nintendo, it will be easy to send them worldwide.<\/p>\n\n\n\n<p>The value of the gift card you send to the survey participants will depend on the time the respondents have to spend on your survey. For example, $10 for a survey taking 15-20 minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Reloadly_APIs_to_Incentivize_Survey_Respondents\"><\/span><strong>Using Reloadly APIs to Incentivize Survey Respondents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At Reloadly, we build payment APIs for incentives and rewards such as Airtime, Digital Gift Cards, and Data Bundles.&nbsp;<\/p>\n\n\n\n<p>Easily integrate digital rewards into your surveys, qualitative research, and feedback questionnaires. Virtual incentives allow you to quickly, easily and with little effort send rewards to your survey participants.<\/p>\n\n\n\n<p>By simply integrating Reloadly\u2019s contract-free airtime and data top-up API into your mobile or web application, your organization will be able to send bulk top-ups to remote communities across the world in order to incentivize them for survey responses.<\/p>\n\n\n\n<p>Reloadly\u2019s cloud platform offers a simple solution to complex coding, allowing you to set up an API or widget to broaden your remittance solutions.&nbsp;<\/p>\n\n\n\n<p>By using our SDK, you\u2019ll be able to completely customize a remittance and payment gateway that best fits your business.<\/p>\n\n\n\n<p>Our platform is built by developers for developers and includes the world\u2019s first dedicated coding toolkit for sending mobile phone top-ups as remittances.&nbsp;<\/p>\n\n\n\n<p>Implement today your survey incentives solution in 3 simple steps:<\/p>\n\n\n\n<p>1.&nbsp; Sign up for free. No contracts needed<\/p>\n\n\n\n<p>2. Get your API keys from the Reloadly portal<\/p>\n\n\n\n<p>3. Integrate our API and add balance to your wallet to go live<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span><strong>In Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using survey incentives can not only help you increase your response rate, but it can grow your customer loyalty rates because your clients will feel involved in the brand\u2019s evolution.<\/p>\n\n\n\n<p>Now that you have everything it takes to boost response rates using survey incentives, go ahead and create a memorable survey experience!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LETS_UNLEASH_THE_POWER_OF_SURVEY_INCENTIVES\"><\/span><a href=\"https:\/\/www.reloadly.com\/registration\">LET\u2019S UNLEASH THE POWER OF SURVEY INCENTIVES<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Discover the best survey incentive ideas to encourage your respondents to participate in your surveys and boost response rates.<\/p>\n","protected":false},"author":19,"featured_media":2882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268,48,168],"tags":[418,417],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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