{"id":4243,"date":"2023-10-11T15:37:17","date_gmt":"2023-10-11T15:37:17","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=4243"},"modified":"2023-11-08T15:15:01","modified_gmt":"2023-11-08T15:15:01","slug":"gift-card-subject-lines","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/","title":{"rendered":"Gift Card Subject Lines: 15 Examples to Boost Open Rates"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d2a71127317\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d2a71127317\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#4_reasons_why_you_should_create_a_gift_card_email_marketing_campaign\" title=\"4 reasons why you should create a gift card email marketing campaign\">4 reasons why you should create a gift card email marketing campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#1_They_build_loyalty\" title=\"1. They build loyalty\">1. They build loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#2_They_boost_engagement\" title=\"2. They boost engagement&nbsp;\">2. They boost engagement&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#3_Theyre_a_great_way_to_conduct_accurate_market_research\" title=\"3. They\u2019re a great way to conduct accurate market research\">3. They\u2019re a great way to conduct accurate market research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#4_Lets_face_it_customers_love_them\" title=\"4. Let\u2019s face it: customers love them&nbsp;\">4. Let\u2019s face it: customers love them&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#15_gift_card_email_subject_lines_that_will_increase_open_rates_and_conversions\" title=\"15 gift card email subject lines that will increase open rates and conversions\">15 gift card email subject lines that will increase open rates and conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#1_Holiday_email_subject_lines\" title=\"1. Holiday email subject lines&nbsp;\">1. Holiday email subject lines&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#2_Birthdays_anniversaries_and_special_occasion_subject_lines\" title=\"2. Birthdays, anniversaries, and special occasion subject lines\">2. Birthdays, anniversaries, and special occasion subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#3_Apology_and_atonement_subject_lines\" title=\"3. Apology and atonement subject lines\">3. Apology and atonement subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#4_Rewards_and_re-engagement_subject_lines\" title=\"4. Rewards and re-engagement subject lines\">4. Rewards and re-engagement subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#Should_you_offer_physical_gift_cards_or_e-gift_cards\" title=\"Should you offer physical gift cards or e-gift cards?\">Should you offer physical gift cards or e-gift cards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.reloadly.com\/blog\/gift-card-subject-lines\/#Increase_engagement_and_revenue_with_Reloadlys_powerful_gift_card_API\" title=\"Increase engagement and revenue with Reloadly\u2019s powerful gift card API&nbsp;\">Increase engagement and revenue with Reloadly\u2019s powerful gift card API&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>You\u2019ve got a new voucher offer for your customers and you\u2019ve written a great email to show it off, but you\u2019ve hit that familiar obstacle once again. That\u2019s right, thinking of enticing <strong>gift card subject lines<\/strong> is the barrier stopping you from clicking the \u2018Send\u2019 button<strong>.<\/strong><\/p>\n\n\n\n<p>Short enough to fit in an email header, but long enough to intrigue a customer, great subject lines are the Goldilocks of email marketing: if they\u2019re either too cold and impersonal or too hot and needy, then your customer isn\u2019t going to open.<\/p>\n\n\n\n<p>Yet getting a subject line \u201cjust right\u201d is tough.&nbsp;<\/p>\n\n\n\n<p>If your company is suffering from<strong> low open rates, high competition from competitors, and a lack of customer engagement<\/strong>, you may feel that the pressure of coming up with the best email subject lines possible is a headache you could do without.<\/p>\n\n\n\n<p>Yet, <a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/\">research<\/a> from employment specialists Zippia shows that almost half of recipients (47%) will open the email based on the subject line alone.<\/p>\n\n\n\n<p>Perfecting your email subject line formula, then, is well worth the effort: once you\u2019ve gotten your customer to open your message, you\u2019re halfway to winning the battle.&nbsp;<\/p>\n\n\n\n<p>From there you have the opportunity to engage with the reader and guide them toward a purchase, increasing revenue for your brand.<\/p>\n\n\n\n<p>But first, why should you bother with gift cards and how can they help your brand?<\/p>\n\n\n\n<p><em>Want to find out how gift cards can unlock a lucrative long-term revenue stream for your business? <\/em><a href=\"https:\/\/www.reloadly.com\/registration\"><em>Sign up<\/em><\/a><em> for Reloadly and <\/em><a href=\"https:\/\/www.reloadly.com\/products\/gift-card-api\"><em>learn more<\/em><\/a><em> about how our gift card API and plugin integration can get you up and running in minutes.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_reasons_why_you_should_create_a_gift_card_email_marketing_campaign\"><\/span>4 reasons why you should create a gift card email marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The world\u2019s most successful businesses all have something in common: they connect with their customers on a personal level.&nbsp;<\/p>\n\n\n\n<p>Gift cards (physical and virtual) are an embodiment of this.<\/p>\n\n\n\n<p>They\u2019re also popular, fast-growing, and present brands with strong revenue opportunities.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.gitnux.com\/gift-card-industry-statistics\/\">Research<\/a> from digital specialists Gitnux shows us the following stats to back this up:&nbsp;<\/p>\n\n\n\n<ul><li>Popular because 52% of consumers<strong> prefer gift cards to receiving physical gifts<\/strong><\/li><\/ul>\n\n\n\n<ul><li>Fast growing because the global gift card industry value is set to <strong>more than double to $1.9 trillion<\/strong> by 2027.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Present strong revenue opportunities 60% of gift card recipients <strong>spend more than the gift card value at the store<\/strong>. This extra revenue is known as \u201clift sales\u201d.<\/li><\/ul>\n\n\n\n<p>Inexpensive to produce and customizable, coordinating a gift card email marketing campaign can also provide the following benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_They_build_loyalty\"><\/span>1. They build loyalty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer loyalty is a hard thing to achieve, but gift cards are an effective way to build it.&nbsp;<\/p>\n\n\n\n<p>When customers receive a personalized voucher or coupon, they feel <strong>an immediate connection to the brand behind it<\/strong>, whether they mean to or not. The fact that they\u2019re effectively getting something for free via the card means that they\u2019ll associate your company with a happy memory, particularly if you provide great customer service along the way.&nbsp;<\/p>\n\n\n\n<p>This positive brand connection is a powerful driving force behind any repeat purchases or referrals they make, helping you create a flywheel of sustained customer loyalty.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_They_boost_engagement\"><\/span>2. They boost engagement&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gift card emails infused with backlinks and calls-to-action (CTAs) are a great way to interact with your customers. Many businesses include<strong> gift card-related contests and giveaways<\/strong> in their emails which encourages user participation.&nbsp;<\/p>\n\n\n\n<p>Often, these link to social media channels where customers can share with friends or tag them in posts, which amplify your brand\u2019s visibility.&nbsp;<\/p>\n\n\n\n<p>Businesses that do this often find that higher engagement builds an organic buzz of excitement around these emails as the allure of winning gift card credit is so strong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Theyre_a_great_way_to_conduct_accurate_market_research\"><\/span>3. They\u2019re a great way to conduct accurate market research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gift card emails can also be a strategic tool when conducting market research. If you\u2019d like to gather feedback or find out what your customers are looking for, then offering a gift card as an incentive can get them to <a href=\"https:\/\/www.reloadly.com\/blog\/research-study-gift-cards\/\">improve survey response rates<\/a> and share their insights with you.&nbsp;<\/p>\n\n\n\n<p>Many businesses find that<strong> participation rates are much higher <\/strong>when there\u2019s a carrot at the end of the process, leading to valuable data for them to act upon for a future marketing strategy.<\/p>\n\n\n\n<p>It also has the bonus of making the brand appear generous and customer-centric by offering these extras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Lets_face_it_customers_love_them\"><\/span>4. Let\u2019s face it: customers love them&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gift cards are popular among both givers and receivers of them.&nbsp;<\/p>\n\n\n\n<p>For the giver (your customer) they\u2019re<strong> <\/strong><a href=\"https:\/\/www.reloadly.com\/blog\/gift-card-promotion-ideas\/\"><strong>easy and instant gift ideas<\/strong><\/a> that show they\u2019ve thought about the person they\u2019re giving it to. It\u2019s just as easy as giving cash, but with an added personal touch.&nbsp;<\/p>\n\n\n\n<p>In an <a href=\"https:\/\/www.forbes.com\/advisor\/personal-finance\/giving-gift-cards-holidays\/\">interview with Forbes<\/a>, gift expert Lara Hartog says \u201cbuying a gift card shows that you care more about the recipient and whether they can <strong>use <\/strong>your gift rather than showing off how original or thoughtful you are.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2023\/10\/Lara_Hartog_Quote_-1024x403.png\" alt=\"gift card subject lines\" class=\"wp-image-4244\" srcset=\"https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/10\/Lara_Hartog_Quote_-1024x403.png 1024w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/10\/Lara_Hartog_Quote_-300x118.png 300w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/10\/Lara_Hartog_Quote_-768x302.png 768w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/10\/Lara_Hartog_Quote_.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Recipients, of course, love the fact they\u2019re getting something for free, and associate your brand with this positive feeling.<\/p>\n\n\n\n<p>A gift card email campaign is an inexpensive and convenient way to remind your customers of these wonderful benefits, in the concise form of a regular email.&nbsp;<\/p>\n\n\n\n<p>The trick is getting them to open them. This is where <strong>expertly crafted gift card subject lines<\/strong> come into play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_gift_card_email_subject_lines_that_will_increase_open_rates_and_conversions\"><\/span>15 gift card email subject lines that will increase open rates and conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we dive into the best gift card email subject lines that will make your customers click \u2018open\u2019, we should first look at the features that they all have in common.&nbsp;<\/p>\n\n\n\n<p><strong>Getting the tone right<\/strong> is the best place to start. Data from specialists Marketing Dive shows that <a href=\"https:\/\/www.marketingdive.com\/news\/study-personalized-email-subject-lines-increase-open-rates-by-50\/504714\/#:~:text=Personalizing%20email%20subject%20lines%20can,available%20in%20a%20press%20release.\">personalized subject lines increase open rates by 50%<\/a>, and this is especially important for gift card subject lines.<\/p>\n\n\n\n<p>Gift cards are a show of warmth and generosity, so the subject line should typically reflect that. <strong>Friendly, personalized language<\/strong> should be the focus here, conveying the thoughtful nature of gift-giving. Use \u2018you and \u2018your\u2019 a lot and don\u2019t be afraid to tap into emotions like gratitude and joy.&nbsp;<\/p>\n\n\n\n<p><strong>Action language<\/strong> is also vital. Subject lines should get to the point quickly, which action verbs are great for. They also stimulate the reader and play on their emotions.&nbsp;<\/p>\n\n\n\n<p>Speaking of emotions, <strong>emojis<\/strong> are a great way of capturing the sentiment of your message, but don\u2019t go overboard. Anything more than two or three is emoji overkill.&nbsp;<\/p>\n\n\n\n<p>Word count is also crucial. Here, the \u201cGoldilocks\u201d factor comes into play again. <a href=\"https:\/\/www.inc.com\/jessica-stillman\/the-perfect-length-for-an-email-subject-line.html#:~:text=Gulati%20cites%20research%20that%20analyzed,a%2021%20percent%20open%20rate.\">Research from Madhu Gulati<\/a>, president of ShowMeLeads, analyzed 260 million emails from 540 campaigns to find the optimum subject-line length; five or fewer words achieved an open rate of 16%. Those with over 12 words had similar success (14%). This percentage increased to 21%, however, when the sender got it \u201cjust right\u201d with a word count of <strong>six to 12 words.<\/strong>&nbsp;<\/p>\n\n\n\n<p>One other useful tip that you may not have thought of is to try to <strong>summarize the content of your message within the first five or six words<\/strong>. This is where subject lines typically cut off on mobile devices, the place where many of your customers will access them.<\/p>\n\n\n\n<p>So, with all that in mind, here are 15 gift card subject lines you can use to push those email open rates through the roof.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Holiday_email_subject_lines\"><\/span>1. Holiday email subject lines&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ever rushed around looking for last-minute gifts on Christmas Eve? If so, you can bet your customers have as well.&nbsp; <\/p>\n\n\n\n<p>Gift cards are perfect for the hectic holiday shopping season because they\u2019re quick and easy but they show that the sender has put a little thought into them. Even if they did leave it late. They\u2019re also great at solving the classic \u201cwhat shall I get them?\u201d dilemma.&nbsp;<\/p>\n\n\n\n<p>Google Trends data reflects this by showing a clear global spike in gift card interest every Christmas.<\/p>\n\n\n\n<p><strong>The global interest spikes in gift cards every festive period&nbsp; &nbsp; <\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/BhppfUv6OCNIL-_fSuYMUhJJ2Wz-IvU1gqVjbmbP_hpbb3BxHmZKG-_L78d9jtWETpHOaTT5Y1SCBIWCGu17js-6rwh61aXEpJQBeMWKJJszX_8mFsupCRsto3z2Gl3-J-FN0ucvHzkmbwby3aZGcFQ\" alt=\"gift card subject lines\"\/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Source: <a href=\"https:\/\/trends.google.com\/trends\/explore?date=today%205-y&amp;q=gift%20cards\">Google Trends<\/a><\/p>\n\n\n\n<p>Here are examples of subject lines that play on this sense of urgency, but also sympathizes with the recipient\u2019s plight:<\/p>\n\n\n\n<ul><li><strong> ? Time Almost Up? Get a Gift Card! <\/strong>??<\/li><li><strong>? Out of Ideas? Get Them a Gift Card and Let Them Choose?<\/strong><\/li><\/ul>\n\n\n\n<p>It\u2019s also easy for you to show festive sentiment through your email subject lines, of course \ud83d\ude42<\/p>\n\n\n\n<ul><li><strong><strong>?? Show Your Loved One You Care With a Holiday Gift Card<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>Holiday email subject lines don\u2019t have to be restricted to Christmas, either. You can easily customize a New Year and Halloween gift card campaign with a champagne or pumpkin theme, for example. <\/p>\n\n\n\n<ul><li><strong><strong>? No Tricks, Just Treats:&nbsp; Give a Halloween Gift Card to Raise Spirits<\/strong><\/strong><\/li><li><strong><strong>? Start the Year With a Gift Card Between Friends<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>People often stress out looking for the perfect gift during the holiday season, despite all the \u2018Merry Christmas and Happy Holidays\u2019 messages flying around.&nbsp;<\/p>\n\n\n\n<p>A gift card email subject line allows you to inject a little humor into the chaos, and a smiling customer is much more likely to convert than a frowning one.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Birthdays_anniversaries_and_special_occasion_subject_lines\"><\/span>2. Birthdays, anniversaries, and special occasion subject lines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While Christmas might have your customers running around last minute, special occasions tend to present a different problem: people often forget them.&nbsp;<\/p>\n\n\n\n<p>Poking fun at this (gently) is a great way of capturing their attention and showing them that a gift card is the best way out of their predicament.<\/p>\n\n\n\n<ul><li><strong><strong>? You Almost Forget? Grab a Gift Card to Save the (Birth)Day!<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>You might also want to offer gift cards that are customized to other special occasions, like anniversaries, Valentine\u2019s Day, and Mother\u2019s Day.<\/p>\n\n\n\n<ul><li><strong><strong>? Roses Are Red, Violets Are Blue: Gift Cards Say &#8220;I Love You&#8221; Too!<\/strong><\/strong><\/li><li><strong><strong>? Thank You, Mom. A Mother\u2019s Day Gift Card to Make Her Smile<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>As mentioned earlier, all of these lines attempt to show the warm sentiment behind buying gift cards, something that can be a powerful factor in convincing your target audience to open the email and make the purchase.&nbsp;<\/p>\n\n\n\n<p>Special occasions are great opportunities to present gift cards as an ideal present and also show the caring side of your brand with empathetic messaging.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Apology_and_atonement_subject_lines\"><\/span>3. Apology and atonement subject lines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No one\u2019s perfect. If your company messes up its customer service, then you may want to offer a special gift to make up for it.<\/p>\n\n\n\n<p>Discounts or freebies might do the trick for most people, but a gift card feels more like a peace offering, a way of saying \u201cHey, we know we dropped the ball, here\u2019s a little something on us\u201d.<\/p>\n\n\n\n<p>It also makes sense for you business-wise. Yes, you\u2019re sorry, but you\u2019re also directing the customer toward your products which, even though you\u2019re giving stuff away, may trigger future purchases once the episode is over.&nbsp;<\/p>\n\n\n\n<p>Subject lines are very effective at helping you to start turning a bad situation into a positive one, and if they can encapsulate your apology and the offering in a few words, then you\u2019re onto a winner.<\/p>\n\n\n\n<ul><li><strong><strong>? Our Apology, Your Reward: Claim Your Gift Card Inside<\/strong><\/strong><\/li><li><strong><strong>Your Gift Card Gift: Turning Mistakes into Moments ?<\/strong><\/strong><\/li><li><strong><strong>? Forgive Us? Here\u2019s a Gift Card to Make Amends<\/strong><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Rewards_and_re-engagement_subject_lines\"><\/span>4. Rewards and re-engagement subject lines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Motivating customers to buy from you lies at the core of marketing, but sometimes they need a carrot to do so.<\/p>\n\n\n\n<p>Rewards gift cards are a great way of <strong>igniting enthusiasm for your brand<\/strong>, and you can easily include them as a contest prize or as part of a broader giveaway.&nbsp;<\/p>\n\n\n\n<p>You may also want to stimulate interest in a new product or push ahead of rivals in a hectic shopping period, like Black Friday.<\/p>\n\n\n\n<p>Customers get something for free with pre-loaded credit to spend at your outlets or affiliated brands: an Amazon gift card subject line, for example, will tell them that they have <strong>discounted access to millions of items<\/strong>.<\/p>\n\n\n\n<p>Your business will benefit from the increased chance of them making further purchases to earn more points on their card.&nbsp;<\/p>\n\n\n\n<p>Similarly, you can also reward employees for exceptional work, using a gift card as a motivational technique.<\/p>\n\n\n\n<p>For both of these uses, you can encapsulate the benefits of a rewards promo succinctly in subject lines that cut right to the chase.<\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<ul><li><strong><strong>? You&#8217;ve Won! Claim Your Gift Card Reward Now<\/strong><\/strong><\/li><li><strong><strong>? Grab Your Gift Card! Your Path to Rewards Starts Here<\/strong><\/strong><\/li><li><strong><strong>?Claim Your Gift Card Now! Shop Smart and Reap the Reward<\/strong>s<\/strong><\/li><\/ul>\n\n\n\n<p>Don\u2019t forget that rewards cards can be a great way to follow up with dormant customers who haven\u2019t interacted with your brand for a while. There\u2019s nothing like a freebie to get them buying again<\/p>\n\n\n\n<ul><li><strong><strong>&nbsp;It&#8217;s Been Too Long! Enjoy a Free Gift Card on us ?<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>Concise yet versatile, email subject lines can be played around with to fit your marketing agenda. Be sure to get your marketers to dedicate as much time on them as it takes to writing the email itself, that way you\u2019re sure to land upon some gems of your own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_you_offer_physical_gift_cards_or_e-gift_cards\"><\/span>Should you offer physical gift cards or e-gift cards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ask any of your customers what comes to mind with the term \u2018gift card\u2019 and they\u2019ll probably imagine a slim strip of plastic that they can use in a store like a debit or credit card.&nbsp;<\/p>\n\n\n\n<p>Recent figures from market research firm Technavio show that virtual e-gift cards, however, have now <strong>overtaken their physical counterparts in market share<\/strong>.&nbsp;<\/p>\n\n\n\n<p>E-gift cards were worth $590.62 billion globally, a figure that\u2019s set to reach around $850billion by 2027.&nbsp;<\/p>\n\n\n\n<p>Instant, harder to lose, and easy to send over long distances, e-gift cards do make a lot of sense.&nbsp;<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>The rise of e-gift cards<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9LufAmWSqxFCZyCbuXzrkIogKCrQYsQHi22BGS5EsjLu2Dr5D-_t6iOnz8Y5rKEc2KQx3b6AupIHZ4vQpvdLjbVmBbH8IHrg6h2i6yx0VNVFjyQxT532shD3kLzl1chuclGQa1fD1BdrzUKFKupi_2o\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source: <a href=\"https:\/\/www.technavio.com\/report\/gift-card-market-size-industry-analysis\">Technavio<\/a><\/p>\n\n\n\n<p>Yet, take a glance at the chart above and you\u2019ll see physical gift cards still holding their own. Why is that?<\/p>\n\n\n\n<p>Well, one reason is they\u2019re <strong>a tangible item that people can hold in their hands<\/strong>. They \u2018feel\u2019 more like a gift than a set of pixels on a screen (which is what e-gift cards essentially are). You can also wrap a real gift card if you really want to get into the spirit.&nbsp;<\/p>\n\n\n\n<p>Whether your business sells physical or virtual cards depends on your target customer, but you should aim to offer both. Some people appreciate the convenience and instant delivery of e-gift cards, while others want something they can present in person.&nbsp;<\/p>\n\n\n\n<p>Offering both types shouldn\u2019t be too much of a drain on your resources \u2013 in fact <strong>many gift card providers offer both for similar pricing<\/strong> \u2013 and you\u2019ll benefit from a flexible product offering that\u2019s popular with all types of customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_engagement_and_revenue_with_Reloadlys_powerful_gift_card_API\"><\/span>Increase engagement and revenue with Reloadly\u2019s powerful gift card API&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A powerful gift card subject line can be the key to unlocking higher engagement and revenue, but there also needs to be a potent gift card solution waiting behind the door to back it up.&nbsp;<\/p>\n\n\n\n<p>Reloadly\u2019s Digital Gift Card AP<strong>I opens up a world of gift card and digital goods transfers <\/strong>to your business. With access to a catalog of over 300 household brand names, including Play PlayStation, iTunes, and Amazon, and supported in over 100 currencies, our gift cards are suitable for whichever industry you work in.<\/p>\n\n\n\n<p>Getting started is simple: we offer <strong>a ready-made digital gift card API<\/strong>, so your developers can quickly <a href=\"https:\/\/www.reloadly.com\/blog\/rewards-api\/\">integrate our platform<\/a> into your business\u2019s existing system.<\/p>\n\n\n\n<p>Our world-first developer toolkit lets you manage your gift card program and distribute gift cards whenever and wherever you like.&nbsp;<\/p>\n\n\n\n<p>With a smart design and top email marketing, including killer email subject lines, you can start increasing sales and improving cash flow today.<\/p>\n\n\n\n<p><em>[Are you ready to see how gift cards can increase engagement and revenue? <\/em><a href=\"https:\/\/www.reloadly.com\/registration\"><em>Sign up<\/em><\/a><em> for Reloadly or <\/em><a href=\"https:\/\/www.reloadly.com\/contact\"><em>contact us<\/em><\/a><em> to learn more about how our digital gift card API lets you transfer gift cards all over the world.]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s tough to sum up a gift card email in a few words, but these killer subject lines will show you how.<\/p>\n","protected":false},"author":13,"featured_media":4245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - 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