{"id":4288,"date":"2023-12-07T08:39:13","date_gmt":"2023-12-07T08:39:13","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=4288"},"modified":"2023-12-07T08:39:14","modified_gmt":"2023-12-07T08:39:14","slug":"top-10-most-popular-gift-cards-2023","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/","title":{"rendered":"Top 10 Most Popular Gift Cards of 2023: Which is Best for Your Business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d9c09fa018e\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d9c09fa018e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#4_things_the_most_popular_gift_cards_have_in_common\" title=\"4 things the most popular gift cards have in common\">4 things the most popular gift cards have in common<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#1_Versatility\" title=\"1. Versatility\u00a0\">1. Versatility\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#2_Widespread_appeal\" title=\"2. Widespread appeal\">2. Widespread appeal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#3_Available_as_both_physical_and_digital_gift_cards\" title=\"3. Available as both physical and digital gift cards\">3. Available as both physical and digital gift cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#4_Backed_up_by_quality_and_trust\" title=\"4. Backed up by quality and trust\">4. Backed up by quality and trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#The_top_10_most_popular_gift_cards_in_2023_USA\" title=\"The top 10 most popular gift cards in 2023 (USA)\">The top 10 most popular gift cards in 2023 (USA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#1_Amazon_The_best_buy_in_2023\" title=\"1.&nbsp; Amazon: The best buy in 2023\">1.&nbsp; Amazon: The best buy in 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#2_Visa_High_levels_of_quality_and_trust\" title=\"2.&nbsp; Visa: High levels of quality and trust\">2.&nbsp; Visa: High levels of quality and trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#3_Target_A_trusted_retailer_with_no_card_expiry\" title=\"3.&nbsp; Target: A trusted retailer with no card expiry\">3.&nbsp; Target: A trusted retailer with no card expiry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#4_Starbucks_Big_resale_value\" title=\"4. Starbucks: Big resale value\">4. Starbucks: Big resale value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#5_Sephora_Excellent_customer_service\" title=\"5. Sephora: Excellent customer service\">5. Sephora: Excellent customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#6_American_Express_Huge_credit_capacity\" title=\"6. American Express: Huge credit capacity\">6. American Express: Huge credit capacity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#7_Disney_Versatile_cross-platform_card\" title=\"7. Disney: Versatile cross-platform card\">7. Disney: Versatile cross-platform card<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#8_eBay_Popular_among_older_consumers\" title=\"8. eBay: Popular among older consumers\">8. eBay: Popular among older consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#9_iTunes_For_the_tech-obsessed_recipient\" title=\"9. iTunes: For the tech-obsessed recipient\">9. iTunes: For the tech-obsessed recipient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/#10_Apple_Great_for_large_tech_purchases\" title=\"10. Apple: Great for large tech purchases\">10. Apple: Great for large tech purchases<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Launching a gift card program is not easy, but retailers can draw inspiration from some of the most successful examples on the market right now \u2013 and where better to start than<strong> the top 10 most popular gift cards of 2023<\/strong>?<\/p>\n\n\n\n<p>Such an exclusive list tends to contain a wide variety of brands that cater to different target audiences, but all the <a href=\"https:\/\/www.reloadly.com\/blog\/gift-card-promotion-ideas\/\">best gift card promotion ideas<\/a> contain qualities that any business can emulate within their program.&nbsp;<\/p>\n\n\n\n<p>But what are these?<\/p>\n\n\n\n<p>We decided to research and examine the top 10 most popular gift cards of 2023 and determine what it is that made them such a hit with the public.&nbsp;<\/p>\n\n\n\n<p>Read on to find out what these are, what sets them apart, and what they all have in common.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_things_the_most_popular_gift_cards_have_in_common\"><\/span>4 things the most popular gift cards have in common<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Versatility\"><\/span>1. Versatility\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pigeon-holing gift cards into a narrow range of products is a source of frustration among customers.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also a big reaso<strong>n each US consumer has an average of $187 in unused gift card credit in 2023<\/strong>, according to <a href=\"https:\/\/www.bankrate.com\/personal-finance\/unused-gift-cards-survey\/\">a survey by financial service Bankrate<\/a>.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/z4uDrxL_pY5_V9KwQxuIrtavHHJU6eZIeis0njKh-FkeiRok5ZHdqbEtABjWNlNLbLwTYHBctyTvt1ylximBNTUUYcub3oI1wVkfR1ES3cBfk8R7IbxVP3AWOZ5qxuQj4U5BTsQY855GurM1gh0Tf2Q\" alt=\"\" \/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Source: <a href=\"https:\/\/www.bankrate.com\/personal-finance\/unused-gift-cards-survey\/\">Bankrate<\/a><\/p>\n\n\n\n<p>Unused credit is not only bad for the consumer but also the retailer behind the gift card. if they know they\u2019ve wasted money, people are more likely to refrain from using the card again, or the brand behind it.<\/p>\n\n\n\n<p>Making sure customers can use gift cards for a wide range of products is the best way to cut down on unused credit, and many of the best gift cards have this variety in abundance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Widespread_appeal\"><\/span>2. Widespread appeal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s one thing offering versatility, but if customers don\u2019t want to shop at the gift card brands on offer then the program is likely to crash and burn.&nbsp;<\/p>\n\n\n\n<p>An Apple gift card is one obvious choice, but <strong>plenty of smaller brands are attractive options, too<\/strong>, including \u2018buzz\u2019 brands of the moment like Crypto Voucher and GameStop.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Available_as_both_physical_and_digital_gift_cards\"><\/span>3. Available as both physical and digital gift cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Physical gift cards are declining in use, but consumers prefer to have the choice.&nbsp;<\/p>\n\n\n\n<p>An e-gift card dropped into a digital wallet is certainly convenient, but there\u2019s no denying that having something tangible in your hands feels more like a gift.&nbsp;<\/p>\n\n\n\n<p>Retailers that are flexible with these formats are more likely to have success than those that firmly stick to one or the other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Backed_up_by_quality_and_trust\"><\/span>4. Backed up by quality and trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Connecting a gift card to brands with <strong>a solid reputation for security and fairness<\/strong> is a sure-fire way to drum up sales.&nbsp;<\/p>\n\n\n\n<p>Many consumers, particularly of older generations, mistrust online or app-based brands so offering gift cards for solid brands helps to win them over.&nbsp;<\/p>\n\n\n\n<p>Making the top 10 most popular gift cards might be out of reach for most brands, but business decision-makers responsible for creating a great gift card program can still follow the above criteria.&nbsp;<\/p>\n\n\n\n<p>They can also take a look at some of the <strong>most successful examples on the market right now<\/strong> and learn lessons from what they\u2019ve done.&nbsp;<\/p>\n\n\n\n<p>So let\u2019s cut to the chase: what have been the most popular gift cards out there in 2023?<\/p>\n\n\n\n<p><em>Want to find out how gift cards can unlock a lucrative long-term revenue stream for your business? <\/em><a href=\"https:\/\/www.reloadly.com\/registration\"><em>Sign up<\/em><\/a><em> for Reloadly and <\/em><a href=\"https:\/\/www.reloadly.com\/products\/gift-card-api\"><em>learn more<\/em><\/a><em> about how our gift card API and plugin integration can get you up and running in minutes.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_top_10_most_popular_gift_cards_in_2023_USA\"><\/span>The top 10 most popular gift cards in 2023 (USA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right gift card can be an overwhelming task for customers faced with thousands of options, particularly during the holiday season when marketing campaigns go into overdrive.<\/p>\n\n\n\n<p>Retailers can make this choice easier for them by presenting their customers with <strong>the gift card brands most likely to be a hit.&nbsp;<\/strong><\/p>\n\n\n\n<p>These brands are likely to contribute to a <a href=\"https:\/\/www.reloadly.com\/blog\/gift-card-incentive-program\/\">popular staff rewards program<\/a>, too, with employees being consumers themselves.<\/p>\n\n\n\n<p>But how do <em>they <\/em>know which ones to go for?<\/p>\n\n\n\n<p>We\u2019ve researched the latest data from various sources across the web to come up with a ranked list of the top 10 most popular gift cards on the market right now.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Amazon_The_best_buy_in_2023\"><\/span>1.&nbsp; Amazon: The best buy in 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best buy in 2023 is the supremely versatile Amazon gift card.&nbsp;<\/p>\n\n\n\n<p>This card is famous for the sheer scale of items that customers can use their credit on, from music downloads to home goods and grocery store products.&nbsp;<\/p>\n\n\n\n<p>Whoever the customer gives the card to, they\u2019re bound to want to spend it on something, be it a loved one, a colleague, or a neighbor.<\/p>\n\n\n\n<p>This gift card is also famous for its <strong>low-hassle instant redemption<\/strong>, a feature it\u2019s had for several years. Users often receive it by email, then they simply click on the link, and the gift card amount lands in their account balance.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/pro-assets.morningconsult.com\/wp-uploads\/2023\/05\/Most-Trusted-Brands-2023.pdf\">2023 study<\/a> by marketing intelligence firm Morning Consult has Amazon as the most trusted brand among US consumers, and<strong> its gift card embodies many of the trust drivers that customers value<\/strong>, including in-stock products and a multi-brand environment.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Amazon\u2019s gift card boasts several consumer trust features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/_yMFUeSVaDooT9EZGJ7WvDbRtLm0sNNfyiFTIgIxycrYvTfh1kTb_hhbn0WV5ve27vZB2aONmLB4ziGrXTVSxl-oFFMQM2ZlKpe-A-_zVEClNzIo5kS2zEGMxiOO6p0ySgmnsUUj7Y6r9tmnlPRZ_yM\" alt=\"\" \/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Source: <a href=\"https:\/\/pro-assets.morningconsult.com\/wp-uploads\/2023\/05\/Most-Trusted-Brands-2023.pdf\">Morning Consult<\/a><\/p>\n\n\n\n<p>Claire Tassin, Morning Consult Lead Retail &amp; E-Commerce Analyst sums this up by saying \u201cAmazon gets shoppers\u2019 key trust drivers right \u2014 namely, keeping products in stock and offering robust ratings and reviews to ensure that products meet expectations\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Claire_Tassin_Quote-1024x380.png\" alt=\"top 10 most popular gift cards\" class=\"wp-image-4290\" srcset=\"https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Claire_Tassin_Quote-1024x380.png 1024w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Claire_Tassin_Quote-300x111.png 300w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Claire_Tassin_Quote-768x285.png 768w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Claire_Tassin_Quote.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When we add all these features together, it\u2019s no wonder that Amazon\u2019s gift card will be at the top of the charts going into 2024.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Visa_High_levels_of_quality_and_trust\"><\/span>2.&nbsp; Visa: High levels of quality and trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Visa, of course, is more famous for its debit and credit cards, but it\u2019s also behind some very successful gift cards.&nbsp;<\/p>\n\n\n\n<p>Visa gift cards benefit from the omnipresence of their bank cards and are accepted across the world by retailers, restaurants, and many other outlets.&nbsp;<\/p>\n\n\n\n<p>They also come with<strong> a solid reputation for quality and trust<\/strong>, which is also a great boon for sales. The Morning Consult study has Visa down as the US\u2019s most trusted card brand among consumers, with the most weekly users and highest levels of favorability.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>The 5 most trusted payment methods (US)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/SHjsGAr_4UAhkm9_pPXIIlg3UY6jTcNRbLRryGSt5xzkVVojbjs3VWLlsn8piAs4YclZZsqUsEmmNpR0VaPXCG2xA8kjhMF1skiy6f6tK-79eWWo5wpIIS4KR2TiDWZUB2hWuBzaed6cO9Pj1b1bR2o\" alt=\"\" \/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Source: <a href=\"https:\/\/pro-assets.morningconsult.com\/wp-uploads\/2023\/05\/Most-Trusted-Brands-2023.pdf\">Morning Consult<\/a><\/p>\n\n\n\n<p>Charlotte Principato, the study\u2019s Lead Financial Services Analyst, believes this is thanks to the card\u2019s <strong>universal familiarity:<\/strong> \u201cEvery time a consumer taps their Visa card or sees the symbol in a storefront signaling that Visa is accepted there, they build a stronger positive association with the brand,\u201d she says. \u201cThe accumulation of those positive experiences is a bulwark against any potential negative buzz or event\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Charlotte_Principato_Quote-1024x409.png\" alt=\"top 10 most popular gift cards\" class=\"wp-image-4291\" srcset=\"https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Charlotte_Principato_Quote-1024x409.png 1024w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Charlotte_Principato_Quote-300x120.png 300w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Charlotte_Principato_Quote-768x307.png 768w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2023\/12\/Charlotte_Principato_Quote.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A Visa gift card also comes with the bonus of being ATM-friendly so if the recipient just wants the cash instead, they can just withdraw it.&nbsp;<\/p>\n\n\n\n<p>All of these positives explain why a Visa gift card ranks so highly on this year\u2019s list \u2013 and why a brand can\u2019t go wrong if it offers it as a consumer product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Target_A_trusted_retailer_with_no_card_expiry\"><\/span>3.&nbsp; Target: A trusted retailer with no card expiry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Target gift card is another that scores highly on the versatility scale. The mass retailer has something for everyone, from cooking utensils for foodies to Nike products for sports enthusiasts.<\/p>\n\n\n\n<p>Trust is another big factor. Everyone in the United States has heard of Target and most people have had a positive experience shopping there.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.cfigroup.it\/wp-content\/uploads\/2023\/04\/23feb_RETAIL-SHIP-Study.pdf\">American Customer Satisfaction Index<\/a> ranks it as one of the US\u2019s most trusted merchandise retailers in 2023, with a satisfaction rating of 78%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/D6KTxeeIkf_DpQqs7sOz0AoBFwWyxZHfOSl4PxbhfYCqFl_TNKDwQq-tR-q4M60rL4X-2ZytaYASdJS0t1KXEmv_EnWYxJdXZ59oZ1lTsXIyltEBrNeI59TIvAzOPYDG7JgMiPKn3LJvrhQW7DVGYgg\" alt=\"\" \/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Source: <a href=\"https:\/\/www.cfigroup.it\/wp-content\/uploads\/2023\/04\/23feb_RETAIL-SHIP-Study.pdf\">CFI Group<\/a><\/p>\n\n\n\n<p>The card also comes with no expiry date so the recipient can <strong>redeem it when they like<\/strong>, although this does make them more likely to put it to one side and forget about it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Starbucks_Big_resale_value\"><\/span>4. Starbucks: Big resale value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Coffee is a big deal in the United States, so a Starbucks gift card is always going to be popular.&nbsp;<\/p>\n\n\n\n<p>The brand has<strong> a huge amount of locations<\/strong> across the country where the holder can redeem their credit and they can do it in several ways, including a plastic card, email, and even an iMessage.&nbsp;<\/p>\n\n\n\n<p>This card comes out top in personal finance firm WalletHub\u2019s 2023 study which uses another ranking system to score cards. These are based on several factors including their popularity, buyer discount, resale value, and retailer rating.&nbsp;<\/p>\n\n\n\n<p>Scoring 70 out of a possible 100, it has an average resale value of $77.62 and a buyer discount of over 5%, both important factors for retailers to consider.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>WalletHub\u2019s 2023 gift card rankings<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/gVpWLc6Ni9HGF1uGyradslmPQzWo_DqC4LbXrCPJNRbIPh3XyLqtpbgCSBHoN8Onx9XlebEyijTurom_RoBDhSmu2rz_YkKwG5Uh8A5ueyWfeuiASORIBdFCrVjunjys4rSlvdZfVIKkxbjMYpiW5wo\" alt=\"\" \/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Source: <a href=\"https:\/\/wallethub.com\/edu\/cc\/best-gift-cards\/27133\">WalletHub<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Sephora_Excellent_customer_service\"><\/span>5. Sephora: Excellent customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Second on that WalletHub list above is makeup and skincare brand Sephora which boasts an extensive range of beauty products for consumers to use their credit on.<\/p>\n\n\n\n<p>A Sephora gift card comes with a solid average buyer discount of just over 3%, potentially worth a lot of money when applied to some of their expensive makeup kits, and they also have<strong> a handsome resale value of over $80.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Sephora also has a reputation for excellent customer service, which reduces the chances of the cardholder having a bad time and associating it with the gift card.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_American_Express_Huge_credit_capacity\"><\/span>6. American Express: Huge credit capacity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another glance at the trusted payment provider list above will show you American Express (Amex) in fourth place, a company that 95% of US consumers are aware of.<\/p>\n\n\n\n<p>Amex gift cards can hold up to $3,000 in credit, making them a popular option for more affluent consumers, and most major retailers and online merchants across the US will accept them.<\/p>\n\n\n\n<p>One thing to look out for is a <a href=\"https:\/\/www.americanexpress.com\/us\/customer-service\/faq.gift-card-fees.html\">$3.95 shipping fee<\/a> for each card, which may affect retailers with tight profit margins.&nbsp;<\/p>\n\n\n\n<p>Still, Amex remains one of the most popular banking gift cards on the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Disney_Versatile_cross-platform_card\"><\/span>7. Disney: Versatile cross-platform card<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Disney gift card is suitable for several gift ideas. It can be offset against the entry price to Disney resorts and theme parks, making it a great holiday gift, or simply redeemed for the galaxy of Disney products that are on sale online and in-store.&nbsp;<\/p>\n\n\n\n<p>Using it for Disney+ subscriptions is another possibility if the giftee enjoys the content that this channel provides. This<strong> cross-platform use <\/strong>makes it more versatile than, say, a Netflix gift card which you can only use for its streaming services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_eBay_Popular_among_older_consumers\"><\/span>8. eBay: Popular among older consumers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>eBay may have a reputation as yesterday\u2019s Amazon, but the platform is still popular in the US, particularly among older consumers.&nbsp;<\/p>\n\n\n\n<p>Like Amazon, consumers can use eBay gift cards for<strong> millions of items<\/strong> which makes them ideal as last-minute gifts for someone who can\u2019t think of a suitable present.<\/p>\n\n\n\n<p>Another positive is the fact that eBay credit is automatically converted into the currency of denomination to that of the recipient\u2019s location.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_iTunes_For_the_tech-obsessed_recipient\"><\/span>9. iTunes: For the tech-obsessed recipient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Who hasn\u2019t had an iTunes gift card? The platform may not be as popular these days as in its pre-Spotify heyday, but it still offers<strong> a diverse set of useful services<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Nowadays, both Google Play and Apple Store users can use these gift cards to buy digital content, including music, TV shows, movies, and books. People can also buy gift cards as subscriptions for their friends, such as a payment toward an Apple Music subscription or iCloud storage payment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Apple_Great_for_large_tech_purchases\"><\/span>10. Apple: Great for large tech purchases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hailing from the same company as the iTunes voucher, the Apple gift card tends to be used for larger purchases like a laptop, desktop computer, or Apple TV. This makes it <strong>a popular Christmas choice<\/strong> for gift-giving consumers looking to buy something for a tech-obsessed family member.&nbsp;<\/p>\n\n\n\n<p>An Apple gift card can also be used in iTunes and the Apple Store and is at the forefront of a new wave of multi-purpose gift cards that consumers can use in thousands of online stores.<\/p>\n\n\n\n<p>Rolling Stone voted it the best entertainment gift card of the year and may just be the perfect gift choice for someone stuck for present ideas.<\/p>\n\n\n\n<p><em>[Are you ready to see how gift cards can increase engagement and revenue? <\/em><a href=\"https:\/\/www.reloadly.com\/registration\"><em>Sign up<\/em><\/a><em> for Reloadly or <\/em><a href=\"https:\/\/www.reloadly.com\/contact\"><em>contact us<\/em><\/a><em> to learn more about how our digital gift card API lets you sell and send gift cards all over the world.]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flexible, convenient, and thoughtful, gift cards are still a big hit \u2013 but which have been the most popular in 2023?<\/p>\n","protected":false},"author":13,"featured_media":4289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[471,271,285],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Most Popular Gift Cards of 2023: Which is Best for Your Business?<\/title>\n<meta name=\"description\" content=\"Discover the top 10 most popular gift cards of 2023, from Amazon to Sephora, and get inspired for your own voucher program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reloadly.com\/blog\/top-10-most-popular-gift-cards-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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