{"id":780,"date":"2019-09-23T11:10:32","date_gmt":"2019-09-23T11:10:32","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=780"},"modified":"2022-02-08T13:37:01","modified_gmt":"2022-02-08T13:37:01","slug":"gertrudis-cartagena-joins-reloadlys-team","status":"publish","type":"post","link":"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/","title":{"rendered":"New member of Reloadly&#8217;s family"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e9075b813d8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e9075b813d8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/#Gertrudis_Cartagena_female_power_in_our_Top_Up_API\" title=\"Gertrudis Cartagena, female power in our Top Up API\">Gertrudis Cartagena, female power in our Top Up API<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/#From_classic_Telecom_business_to_the_latest_international_Top_up_mobile_tech\" title=\"From classic Telecom business to the latest international Top up mobile tech\">From classic Telecom business to the latest international Top up mobile tech<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/#Top_Up_Apis_mission_bringing_communities_together\" title=\"Top Up Api\u2019s mission: bringing communities together\">Top Up Api\u2019s mission: bringing communities together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/#Sending_airtime_has_many_challenges\" title=\"Sending airtime has many challenges\">Sending airtime has many challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/#The_future_of_the_Telecom_industry\" title=\"The future of the Telecom industry\">The future of the Telecom industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/#More_about_Reloadly\" title=\"More about Reloadly\">More about Reloadly<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Gertrudis_Cartagena_female_power_in_our_Top_Up_API\"><\/span>Gertrudis Cartagena, female power in our Top Up API<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>It&#8217;s possible to <strong>send load to Philippines, Cuba, Ghana, Uganda <\/strong>and other countries in &nbsp;the road requires to build alliances, identify and solve pain points or critical stages, which requires vision and state-of-the art strategies.<\/p>\n<p>Those key factors demand professionals with a remarkable background experience, but also with commitment and leadership qualities. Sending airtime wouldn\u2019t be possible without them.<\/p>\n<p>Reloadly is very proud to announce that Gertrudis Cartagena, a veteran in the Telecom industry joined the team recently.<\/p>\n<p>She is well known for her wide experience as a Director of Mobile Operators for the Americas in TransferTo, with more than 10 years of experience in the Telecom sector for International markets, such as:<\/p>\n<ul>\n<li>Africa<\/li>\n<li>United States<\/li>\n<li>Canada<\/li>\n<li>Latin America and the Caribbean (specially Cuba and Mexico).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-783 aligncenter\" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2019\/09\/0-202x300.jpg\" alt=\"gertrudis cartagena joins reloadly\" width=\"202\" height=\"300\" srcset=\"https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2019\/09\/0-202x300.jpg 202w, https:\/\/blog.reloadly.com\/blog\/wp-content\/uploads\/2019\/09\/0.jpg 691w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"From_classic_Telecom_business_to_the_latest_international_Top_up_mobile_tech\"><\/span>From classic Telecom business to the latest international Top up mobile tech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Being a Salvadoran herself, Gertrudis understands the necessity of staying up to date with technology evolution. This is the reason why she decided to join <strong>Reloadly\u2019s cross-border Top up API business<\/strong>, because in her own words:<\/p>\n<blockquote><p>\u201cReloadly has a clear vision of the goals that aims to achieve, and also about what shouldn\u2019t be repeated from previous experiences\u201d.<\/p><\/blockquote>\n<p>Those ingredients, plus her international experience are very promising for the top up mobile worldwide and money transfer services.<\/p>\n<p>According to Michel Francis, Reloadly&#8217;s CEO:<\/p>\n<blockquote><p>\u201cGertrudis plays a key role in our growth strategy and network expansion with mobile operators, we\u2019re very pleased to have her on-board in our mission to disrupt and outdated industry\u201d.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Up_Apis_mission_bringing_communities_together\"><\/span>Top Up Api\u2019s mission: bringing communities together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the main challenges, which is also rewarding about Gertrudis&#8217;s wide experience has been to provide services of communications and support for international communities.<\/p>\n<p>Send load to Philippines, Cuba, Ghana, Uganda is not a simple business that provides figures.<\/p>\n<p>The contact with embassies and the implementation of services involved with sending airtime has an emotional and humanitarian component.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sending_airtime_has_many_challenges\"><\/span>Sending airtime has many challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the main challenges for this service is to communicate clearly what is offered and the opportunities to expand top up mobile worldwide in the future.<\/p>\n<p>Some of the key points for that Cartagena mentioned are the following:<\/p>\n<ul>\n<li>The service is offered in the traditional channels: mobile operators but also among developers.<\/li>\n<li>It is not only a top up software, the goal is to develop products beyond sending airtime, such as gift vouchers and in the near future, money transfers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_future_of_the_Telecom_industry\"><\/span>The future of the Telecom industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Top up mobile services and their technology provide innovations that can help during any world crisis.<\/p>\n<p>While real state, banks and other industries may suffer, the Telecom technology is constantly reinventing itself and bringing solutions.<\/p>\n<p>According to Gertrudis, there are different opportunities to innovate, not only in emerging markets, but also in the modern world.<\/p>\n<p>The simple possibility of send load to Philippines, Cuba, Ghana, Uganda proves it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_about_Reloadly\"><\/span>More about Reloadly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reloadly is a mobile top up API that makes possible to send airtime worldwide.<\/p>\n<p>Sending load t is part of our services which aim to solve developers\u2019 requirements, such as: open codes and easy implementation, but also looks for alliances with major partners like s mobile operators.<\/p>\n<p>Learn more here about <a href=\"http:\/\/www.reloadly.com\">Reloadly\u2019s Top Up API<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gertrudis Cartagena, female power in our Top Up API It&#8217;s possible to send load to Philippines, Cuba, Ghana, Uganda and other countries in &nbsp;the road requires to build alliances, identify and solve pain points or critical stages, which requires vision and state-of-the art strategies. Those key factors demand professionals with a remarkable background experience, but<\/p>\n","protected":false},"author":7,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[128,78,129,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gertrudis Cartagena joins our mobile Top up API | Realoadly&#039;s blog<\/title>\n<meta name=\"description\" content=\"Reloadly&#039;s team is expanding giving that its top up API technology is seen as an opportunity to expand mobile recharge worldwide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reloadly.com\/blog\/gertrudis-cartagena-joins-reloadlys-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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